Über 100 Beispiele für Social Media Guidelines

Die Entwicklung von Social Media stellt neue Herausforderungen an die Kommunikationsabteilungen von Unternehmen. Durch Twitter, facebook und Blogs werden die Mitarbeiter schnell zur inoffiziellen Informationsquelle und die bisherigen „one-voice“ policies der Öffentlichkeitsarbeit ist nicht mehr realistisch umsetzbar. Deshalb haben viele Unternehmen sog. „Social Media Guidelines“ entwickelt um den Mitarbeitern Ratschläge, Tipps, Ratschläge aber auch einige Richtlinien an die Hand zu geben.

Das ist eine Liste mit 106 Beispielen für Social Media Guidelines von Unternehmen, zusammengestellt von Social Media Governance.

Organization	Title
About.com	Template: Blogging and Social Media Policy
About.com	Template: Internet and Email Policy
American Red Cross	Social Media Handbook for Local Red Cross Units
American Red Cross	Online Communications Guidelines
Associated Press	Social Media Policy
Australian Public Service Commission	Interim Protocols for Online Media Participation
Baker & Daniels	Social Media Policy
BBC	Editorial Guidelines, personal use of Social Networking
BBC	Use of Social Networking and other third party websites
BBC	Online Services Guidelines in Full
BBYO	Staff/Volunteer Presence on Social Networking Sites
BT	Forum Guidelines
Canadian Broadcasting Corporation (CBC)	Facebook Policy
Chartered Institute of Public Relations (CIPR)	Social Media Guidelines
Chartered Institute of Public Relations (CIPR)	Social Media Guidelines for Consultation
Children’s Hospital Los Angeles	Share Your Story – Use and Access
Cicso	Internet Postings Policy
City of Hampton, VA	Social Media Policy
City of Seattle	Blogging Policy
Cleveland Clinic	Social Media Policy
Dell	Online Policy
DePaul University	Social Media Guidelines
Dow Jones	Social Media Interaction Policy
Easter Seals	Online Community Guidelines
Electronic Frontier Foundation	How to Blog Safely (About Work or Anything Else)
ESPN	Social Media Guidelines For ESPN Employees
eWay Direct	Social Media Policy
Fairfax County, VA	Facebook Comments Policy
Feedster	Corporate Blogging Policy
Fellowship Church	Personal Website and Weblog Policies
FINRA	Guide to the Internet for Registered Representatives
Fudder	Netiquette
Gartner	Public Web Participation Guidelines
General Services Administration (GSA)	Social Media Policy
GM	Blogger Policy
Greteman Group	Social Media Policy
Harvard Law School	Terms of Use
Headset Brothers	Social Media Policy
Hill and Knowlton	Blogging Policies and Guidelines (selected extracts)
Hill and Knowlton	Collective Conversation Code of Conduct
Hill and Knowlton	Social Media Principles
HP	Code of Conduct
IBM	Social Computing Guidelines
IBM	Case Study: The Impact of Corporate Culture on Social Media
InQbation	Government Policy Guidelines
Intel	Social Media Guidelines
International Olympic Committee (IOC)	Blogging Guidelines for Persons Accredited at the Games of the XXIX Olympiad, Beijing 2008
Iowa Hospital Association	Commet Policy
Jaffe	Template: Social Media and Social Networking Policies and Procedures
Judith Lindeau	Template: Social Media Policy for Associations (Real Estate)
Kaiser Permanente
Kodak	Social Media Tips
Le Bonheur Children’s Medical Center	Comments Policy
LiveWorld	Social Media Content Guidelines
Mayo Clinic	For Mayo Clinic Employees
Mayo Clinic	Participation Guidelines
Mayo Clinic	Comment Policy
Media Law Resource Center	Compilation of Legal Actions Against Bloggers
Microsoft	Channel 9 Doctrine
Microsoft	Tweeting Guidelines and Blogging Guidelines
Missouri Department of Transportation	Post A Comment – Use Policy
New Zealand State Services Commission	Principles for Interaction with Social Media
New Zealand State Services Commission	The Guide to Online Participation
Oce	Social Computing Guidelines
Opera	Employee Blogging Policy
Plaxo	Communication (Blogging) Policy
Porter Novelli	Our Social Media Policy
Powerhouse Museum	Communication Using Public Facing Museum Blogs – Policy
PR-Squared	Corporate Social Media Policy: Top 10 Guidelines
Razorfish	Employee Social Influence Marketing Guidelines
Rhetorica	Blogging and Comment Policy
RightNow	Social Web Employee Policy
Roanoke County, VA	Social Media Policy
Roanoke Times	News Standards and Policies
Robert Scoble	Press FAQ
SAP	Social Media Participation Guidelines 2009
Sentara	Social Media Policy
Shift Communications	Top 10 Guidelines for Social Media Participation
Smithsonian Institution	Web and New Media Strategy
Social Media Business Council	Disclosure Policy Toolkit
SpareBank 1	Rules for Blogging
State of Delaware	Social Media Policy
Sun Microsystems	Guidelines on Public Disclosure
Sun Microsystems	Alumni Blog Aggregation Additional Terms
Telstra	3 Rs of Social Media Engagement
The University of Texas MD Anderson Cancer Center	Blog Policies and Guidelines
Thomas Nelson	Blogging Guidelines
U.K. Government	Template Twitter Strategy for Government Departments
U.S. Air Force	Air Force Blog Assessment
U.S. Air Force	New Media and the Air Force
U.S. Army Corps of Engineers – Jacksonville District	Social Media User Guidelines
U.S. Coast Guard	Social Media – The Way Ahead
U.S. Environmental Protection Agency (EPA)	Blogging at EPA for Greenversations
U.S. Federal Trade Commission (FTC)	Guides Concerning the Use of Endorsements and Testimonials in Advertising
U.S. General Services Administration’s (GSA) Office of Citizen Services (OCS)	Blog Policies
U.S. Navy	Web 2.0: Utilizing New Web Tools
UK Civil Service	Code for Online Participation
University of Maryland Medical Center	Comments Policy and Blog Participation Terms and Conditions
Wake County, North Carolina	Web 2.0 â€“ Guidelines for Use
Wal-Mart	Twitter External Discussion Guidelines
Walker Art Center	Blog Guidelines
Washington Post (via PaidContent.org)	Newsroom Guidelines for Use of Facebook, Twitter and Other Online Social Networks
Webtrends	Social Media Guidelines
Wells Fargo	Community Guidelines
Workplace Fairness	Off-Duty Conduct
Yahoo!	Personal Blogging Policy

Posted by Monty C. M. Metzger / Social Media

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