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Mirko Lange erklärt warum Social Media das Kokain der Kommunikation ist

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Mirko Lange, Geschäftsführer der PR Agentur @talkabout, über Social Media Marketing, das „Kokain der Kommunikationsbranche“, dem Fallbeispiel JAKO und sowie dem „Streisand Effect“.
Weitere Social Media Marketing Fallbeispiele unter www.aheadoftime.de

Wikipedia erklärt den Streisand Effect wie folgt: The Streisand effect is an Internet phenomenon where an attempt to censor or remove a piece of information backfires, causing the information to be widely publicized. Examples of such attempts include censoring a photograph, a number, a file, or a website (for example via a cease-and-desist letter). Instead of being suppressed, the information receives extensive publicity, often being widely mirrored across the Internet, or distributed on file-sharing networks.

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